Restaurant/2023
Mr. Birria
- Industry
- Restaurant
- Year
- 2023
- My role
- Design, build, and the paid media behind it
misterbirria.com
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The brief
Mr. Birria already had the hard part: food people love and a viral social presence. The website's job was capture — turning that attention into orders, visits, and catering bookings at the exact moment people decide where to eat.
Every intent got its own path: the full menu for browsers, a page per location for nearby searchers, online ordering for the hungry, and a catering form for event planners. That routing is what made the paid campaigns efficient.
What shipped
- Full menu designed for phones, where restaurant traffic lives
- A page per location, matched to local search intent
- Online ordering integration for direct orders
- Catering inquiry forms wired as a separate conversion path
- Landing pages routed per ad group so no click lands on the wrong page
- Duda
- Online Ordering
- Multi-location