Writing
Notes from the operator seat.
Accounts, systems, and the numbers behind them. Written when there is something worth showing the work for — not on a content calendar.
- Systems
How I find owner emails without getting blocked
The four-source waterfall behind my lead pipeline, and the scraping lesson that shaped its architecture.
Read - Paid Media
What a $1,200 a month retainer should actually buy
A teardown of agency deliverables versus outcomes, from someone on the delivery side.
In draft - Local
LSA versus Search: where local budgets quietly go to die
Allocation heuristics for service businesses, drawn from accounts I run every week.
In draft