Food Truck Manufacturing/2023
SD Food Truck Pros
- Industry
- Food Truck Manufacturing
- Year
- 2023
- My role
- Design, build, and the paid media behind it
sdfoodtruckpros.com
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The brief
Food trucks and trailers are a high ticket, high consideration purchase. The site had to do two jobs at once: give serious buyers enough proof to start a conversation, and give the paid campaigns landing pages matched to each buying intent.
I built the site myself and structured it around the quote request: a full vehicle portfolio, a financing page that answers the money questions early, and quote forms short enough that a buyer on a phone actually finishes them.
What shipped
- Full vehicle portfolio gallery built to carry a five-figure sale
- Quote request funnels wired as the primary conversion, with phone calls tracked alongside
- Financing page answering the cost questions before the sales call
- Landing pages matched to each ad group's buying intent
- Conversion tracking wired before launch day
- Duda
- Lead Gen Forms
- SEO
- Conversion Design