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Luxury Bridal/2023

OT Haute Couture

Industry
Luxury Bridal
Year
2023
My role
Design and build
othautecouture.com
Screenshot of the OT Haute Couture website

Scroll inside the frame to browse the page

The brief

A luxury bridal boutique sells the feeling before it sells the gown. The design brief was editorial: full-screen photography, generous whitespace, and typography that belongs in a fashion magazine rather than a local business template.

Under the look, the site is built to book appointments: a filterable gown gallery so brides arrive knowing what they want to try on, and a booking flow that never makes them hunt for it.

What shipped

  • Editorial, full-screen photography direction
  • Filterable gown gallery so brides browse by style before visiting
  • Appointment booking flow reachable from every page
  • Schema markup and local SEO for LA bridal searches
  • WooCommerce foundation for the boutique's product line
  • WordPress
  • WooCommerce
  • Schema Markup
  • Local SEO