Selected work

Work with real numbers.

Every metric below comes from a live account or a ranking I can show you on request. No projections, no up-to percentages, no stock graphs.

01Paid Media

SD Food Truck Pros

Food Truck Manufacturing · San Diego, CA

A food truck manufacturer selling five figure vehicles needed campaigns that filtered serious buyers from researchers, plus a website that could carry the sale.

1,500+

qualified leads from Google Ads

02Paid Media

Mr. Birria

Restaurant · San Diego, CA

San Diego's most talked about birria restaurant already had the attention. My job was capturing it at the exact moment people decided where to eat.

47K+

actions driven by Google Ads

03Paid Media

Belcrete Concrete Services

Concrete Contractor · San Diego, CA

A concrete contractor was paying for price shoppers and DIY researchers. I restructured the account around restraint and the economics flipped.

50%+

lower cost per click

04Local SEO

Magnolia Smog Check

Smog Check Station · Santee, CA

A test only smog station is chosen by proximity and speed. I rebuilt the local presence first, then pointed ads at calls and directions instead of a homepage.

40-45%

conversion rate on campaigns

05Web

David's Body Shop

Auto Body Repair · Kenner, LA

A family body shop with two decades of trust had almost none of it visible online. I designed every page around a single action: the phone call.

local ranking for auto body repair

06Systems

Internal tooling

Lead generation infrastructure · San Diego, CA

I built a prospecting system tuned to exactly how I sell: a Python pipeline, an enrichment waterfall, a signals engine, and a dashboard to run it all.

manual steps on a weekday morning

Sites I designed and built have their own shelf: see the web builds. Or tell me what you are trying to grow.