Twenty years of reputation, invisible online. The site has one job: ring the phone.
- Client
- David's Body Shop
- Industry
- Auto Body Repair
- Location
- Kenner, LA
- Services
- Website, Local SEO
#1
Google ranking, auto body repair, local
The situation
David's Body Shop had twenty plus years of reputation in Kenner, Louisiana, and almost none of it visible online. Local customers searching for collision or rim repair could not find the proof that locals already trusted.
For an auto body shop, the website has one job above all: make it effortless for someone with a damaged car to call.
The call I made
Design every page around the phone call, not around a portfolio. Body shop customers are stressed and in a hurry, so click to call went everywhere, and proof, real Google reviews and photos of finished repairs, sits next to every button.
What I built and ran
I built a clean, professional site with a dedicated page per repair type, embedded Google Reviews for social proof, and a gallery of completed work.
Click to call CTAs appear on every page, because that is how body shop customers buy. On page local SEO carried service and location signals throughout the site to support rankings for collision and rim repair searches in the Kenner area.
What happened
The site now ranks #1 on Google for auto body repair in its area.
Twenty years of workmanship finally has an online presence to match: service pages, real reviews, and repair photos that turn local searches into calls.
What I took from it
Conversion design is mostly empathy. Know the visitor's state of mind, then remove everything that is not the next step.
- Web design
- Local SEO
- Google Reviews
- Click to call CRO